Ladies Eco Drive sport watch with MOP dial and date
As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.
Round watch with rose gold-tone bezel and pearlescent dial with luminous hands and magnified date window at 3 o’clock
26 mm stainless steel case with mineral dial window
Japanese quartz movement with analog display.Crystal:Mineral Crystal
Stainless steel bracelet with rose gold-tone accents and fold-over push-button clasp
Water resistant to 100 m (330 ft): In general, suitable for swimming and snorkeling, but not scuba diving. The dial might look different than pictured due to lighting
Operating temperature limits: -10°C to 60°C / 14°F to 140°F
Timekeeping accuracy: +/- 20 seconds per month when used under normal operating conditions and temperatures (+5o C to +35o C / 41o F to 95o F)
Average conventional operated model battery life: 2 years