Enjoy premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ optimizes thousands of on-screen elements simultaneously for a lifelike picture. Feel the action with Acoustic Surface Audio+ and experience a truly immersive sound that perfectly matches the picture on screen.
COGNITIVE PROCESSOR XR – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.
XR TRILUMINOS PRO – Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
XR OLED CONTRAST – Feel the beauty of OLED contrast with pure blacks and lifelike brightness.
GOOGLE TV – Seamlessly browse 700,000+ movies and TV episodes from across your favorite streaming services, all in one place. Watch content from Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more.
BRAVIA CORE – Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE, exclusively on select Sony TVs.
PERFECT FOR PLAYSTATION 5 – Get the most out of your gaming with BRAVIA XR TVs featuring exclusive features for the PS5 console along with 4K/120fps as specified in HDMI 2.1 and input lag as low as 8.5ms.
WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.
GOOGLE ASSISTANT – Use your voice to easily find your favorite movies, shows, and music. Get answers on screen, control smart home devices, and more.
APPLE AIRPLAY – Works with AirPlay 2 to easily stream content from your Apple device.
ACOUSTIC SURFACE AUDIO+ – The screen is the speaker, perfectly matching sound with the action on screen for a truly immersive experience.